Vision-Ease Lens Announces Polarized Stimulus Plan Promotion
Promotion combines healthy sun strategy tips with cash rewards for ECPs
RAMSEY, MINN. (April 6, 2009) – To partner with eye care professionals (ECPs) during the height of the sun season, Vision-Ease Lens (VEL) announces its “Polarized Stimulus Plan” promotion. The promotion supports the newly extended Coppertone™ and SunRx® polarized product lines by reminding ECPs to discuss polarized eye protection with customers and allows ECPs to earn cash rewards for each pair of qualifying Coppertone or SunRx polarized lenses sold.
For every pair of Coppertone and SunRx lenses purchased from April 1, 2009 through August 31, 2009, VEL will send ECPs a check for the total amount earned every month through the promotion period. ECPs can earn up to $15 for every pair of qualifying Coppertone polarized lenses sold and up to $10 for every pair of qualifying SunRx polarized lenses sold.
“Through the ‘Polarized Stimulus Plan’ promotion, Vision-Ease Lens is helping ECPs stress the importance of a healthy sun strategy,” said Dominique Jara, marketing manager, VEL. “Offering patients sun protection is not about selling, it’s about offering an eye health solution.”
To participate in the promotion, ECPs can visit the professionals’ section within www.vision-ease.com to sign-up online and access promotion details.
Initially launched in October 2007, Coppertone polarized lenses block 100 percent of UV (UVA /UVB) rays and demonstrate the commitment of Vision-Ease Lens to develop and offer products that promote eye protection that goes beyond UV protection to guard against harmful HEV light.
SunRx lenses eliminate 99 percent of reflected glare and provide improved comfort for all outdoor activities. Lightweight and scratch-resistant, SunRx lenses are up to 10 times more impact resistant than ordinary sun lenses.
About Vision-Ease Lens
Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx® light-responsive lenses, Coppertone™ polarized lenses, SunRx® polarized lenses, and Illumina® progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com.
Andrea Goodall
Risdall McKinney Public Relations
651.286.6726
andrea@risdall.com
Jay Lusignan
Vision-Ease Lens
763.506.9201
Jay.Lusignan@vision-ease.com
< Back to News