Confetti, balloons and a giant cupcake make everything more fun. And like the precise ingredients of a cupcake, the Minnesota Children’s Museum needed a recipe to reinforce its reputation as a place for children to learn through play, while positioning it as a leader in early childhood development.
RPR helped the Children’s Museum concoct a sweet recipe that included a yearlong celebration starting with the institution’s 25th birthday bash followed by “25 Days of Fun” centered on the Children’s Museum award-winning programming. The formula grabbed the attention of current and prospective museum members and parents across the Twin Cities through local media coverage, successfully raising awareness of the Children’s Museum’s dedication to early childhood advancement.