Stripes, plaids and solids are not only trendy on the fashion runways, these are also pretty popular on houses ... as fabric awnings, that is.
While awning manufacturers have known about the aesthetic appeals and energy-saving benefits of awnings for a long time, it wasn’t until they banded together for the Professional Awning Manufacturers Association’s (PAMA) “Awnings Today” consumer awareness campaign that the benefits were understood by homeowners as well.
Armed with awning experts, well-researched key messages and a study proving the energy-saving benefits of awnings, RPR and PAMA showcased the benefits of awnings to consumers, transforming perceptions of the shade structures from “old-fashioned” to new, hot and desirable.
Stories in The Washington Post, Kansas City Star and many national papers increased customer inquiries to awning manufacturers through the “Awnings Today” Web site, confirming that consumers not only understood that awnings were great home additions -- they wanted awnings of their own.