The Expert is In: Establishing Wellness as a Work Place Priority for Job Satisfaction
Clients in the News: December 2009
Does work make you sick? Nashville, Tenn.-based Healthways has a healthy answer. With the help of Risdall McKinney, the company showcased its knowledge by placing a local expert on KARE-TV's "Work It Wednesday" to talk about employee wellness and productivity.
In 2008, Healthways, the nation's wellness/disease leader, formed a unique partnership with Gallup to create the first well-being index measuring broader determinates of health, such as work environment, stress, healthy habits and more. Moving into 2009, Risdall McKinney Public Relations (RMPR) leveraged local expert John Jurich to position Healthways as the Minnesota marketplace thought leader on wellness. The goal was to build awareness among large employers and create opportunities for Healthways to interact with clients and prospects. In addition to bylined articles and columns, appearances at conferences/events related to health and wellness, and regular media pitches, RMPR shared relevant data/story lines with the Twin Cities media.
One of those story lines highlighted that the happiest workers in the country are those that have the most control over their work — business owners, professionals, etc. RMPR pitched the idea to KARE-TV's Kim Insley, who hosts a unique and popular local news segment dealing with workplace issues, called "Work It Wednesday." She loved the idea of localizing a piece on what employers can do to improve wellness and job satisfaction — especially at a time when budgets/raises are tight.
RMPR worked with Healthways' Minnesota office and its corporate office in Nashville, Tenn., to schedule the interview, develop talking points and prepare our client for the Dec. 3 in-studio interview. He was a star! The piece ran Dec. 23 to rave revues; our client has received phone calls and e-mails from it; and Healthways is sending it to clients and prospects — an opportunity to connect, and a result that matters!
Client: Healthways Inc.
Media Outlet: KARE-TV
Date: Jan. 15, 2010
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