Managing Medical Pharmacy: Building thought leadership and brand awareness at the cusp of a little-known health care trend.
Clients in the News: April 2010
In the midst of health care reform
debates, RMPR helps a small Minnesota health care technology firm
take its rightful place as national thought leader in the emerging
medical pharmacy management industry.
Novologix provides sophisticated tools
to manage pharmaceutical products and procedures covered under the
medical benefit. It’s a fast-rising health care cost driver (10-15
percent annually) that traditionally has not been tracked by states,
employers and health plans, unlike the electronic systems used by
pharmacy benefit managers (PBMs). Novologix’s tools fix the payment
discrepancies, saving its customers between 6-10 percent annually on
its medical pharmacy spend.
The challenge: Few knew that the
payment discrepancies exist and fewer still knew that Novologix
provides the market’s first external solution.
Our public relations and creative team
worked with Novologix to turn its groundbreaking experts symposium
into a broader, more permanent medium — a formal white paper
outlining the issue and highlighting inputs/support from chief
medical officers and pharmacy directors from across the country. It
has been used in numerous forums, including follow up expert panels,
speaking opportunities, fulfillment piece for sales efforts, media
relations outreach, and more.
In Q1, a media relations campaign
targeted industry publications with the timely hook that in the next
two years the number of biotech drugs approved for market use will
explode and eventually will overtake pharmacy spending.
The release has led to dozens of media
hits in key publications for Novologix’s market, including trade
publications and Web sites for pharmacy leaders, health plan decision
makers, and investors. With a noteworthy partnership on the horizon
with a large publicly traded health insurer, the stage is set for
more mainstream business and health care attention as well.
Client: Novologix
Date: Q1 2010
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