Category Archives: Technology Backpack
SXSW Wrap-Up
This was my first SXSW interactive and it won’t be my last. I’ve been to other multi-day conferences, but lets just say that SXSW is the Super Bowl of interactive conferences. I overheard that more than 20,000 people attended the interactive portion of SXSW. They also have a film and music version as well going on at the same time.
It’s always a breath of fresh air to get away from the Minneapolis social media scene. Don’t get me wrong, I love what we have here in Minneapolis but I get tired of hearing the same back-slapping from the same people over and over. It’s because of this that I “flush” my twitter following every few months to get new perspectives and voices. Read more »
Be there and be square – the business of Foursquare
Foursquare is the buzz here at the office but what is the real business behind Foursquare? Our colleague Paul Presnail explores this issue on his post at Risdall Marketing Group’s “Marketing Pie” blog.
Check it out.
Search and Social are the Yin & Yang, and Content is King!
Over the years, I’ve heard the phrase “Content is King!” hundreds of times, both when we are sharing and learning with our search and SEO folks at Risdall and when we’re working with clients on evolving their online PR activities. By keeping that phrase in mind when we’re developing materials or planning a campaign, we set ourselves up for success, because no amount of blogging, linking, Facebooking or Tweeting can help you if you don’t have anything to say or contribute.
Last week, a few of us from RMPR listened in on a webinar that PR Newswire hosted titled, “Yin & Yang: How do Search & Social Play Together?” Read more »
Hand in Hand: Social Media and Linking
Social Media and linking is currently two of the most exciting tools within the PR toolbox for creating word of mouth and visibility for a topic. Here are some of the key points to know as you begin your journey into social media and linking — courtesy of my colleagues Jared Roy and Jennifer Risdall.