Jim has more than 37 years of experience with agency and client-side media planning/buying-negotiation/schedule stewardship-maintenance. While media director at NordicTrack, Jim was responsible for the execution and maintenance of the company's direct response media group, growing this department from five to 18 people and increasing media spending from $10 million to over $50 million. Jim was the first media director at Fallon McElligott Rice (now Fallon), where he built a 34-person media department and was responsible for billings in excess of $60 million annually. Closer to home, Jim's media planning and negotiation skills helped an RPR client in the travel industry see cost-per-lead go from a triple-digit dollar amount with print advertising to the low single digits with online/Web advertising. Jim holds a master’s degree from Northwestern University and a bachelor’s degree from the University of Minnesota.