Helen has spent the past decade immersed in marketing strategy from account management roles to account planning and trend forecasting. At the agency, Helen has been working on numerous B-to-B accounts, predominately in health care. Prior to joining the agency, Helen was an account planner at Martin Williams working with numerous B-to-C clients in retail and telecommunications, and she worked within the Marketing and Guest Insight Center at Target. She also has worked on financial services and family entertainment.