Risdall Marketing Group Launches Stimulus Value Package
Package includes branding, PR, Web site help to give
companies a marketing jump start
NEW BRIGHTON, MINN. (March 2, 2009) – As a way to assist
organizations with marketing and communications during the current
economic downturn, Risdall
Marketing Group (RMG) is offering the Risdall
Stimulus Value Package.
“Research has shown that companies that continue to communicate
during recessions rebound more quickly than those that slow down or halt
communications in tough times,” said John Risdall, chairman and CEO of
RMG. “It’s simple enough – anyone who doesn’t do marketing right now is
really going to miss out when the economy bounces back.”
The Risdall Stimulus Value Package offers new RMG clients a
combination of strategic consultation, creative art direction and more –
a starter offering designed to assist companies in generating leads and
sales.
For $6,999, new clients receive:
- Quick Strategic Planning
- Results-Driven Public Relations
- Perception-Shifting Creative
- No-More-Market-Speculation Social Media Monitoring
- Immediate Online Marketing Solutions
Quick Strategic Planning
The account planning strategists at RMG will help new clients
identify their hot customer segments, the characteristics of those
customers, and the customers’ beliefs, behaviors, demographics and
psychographics. The RMG team then condenses all of the information into a
single, simply stated idea about the client’s business.
Results-Driven Public Relations
As part of the Risdall Stimulus Value Package, Risdall McKinney
Public Relations will identify the one key idea or observation about new
clients’ business messaging, discover the unique story and begin key
message development, and start crisis communication planning.
Perception-Shifting Creative
The SWAT creative team at RMG will take the development of the key
idea identified in the strategic planning phase and create a powerful
creative piece, such as a banner ad or radio spot, to reach the client’s
target audiences.
No-More-Market-Speculation Social Media Monitoring
Through social media monitoring, new RMG clients receive reports
that include: the passions of the client’s customers, prospects and key
stakeholders; identification and tracking of emerging themes or trends;
the social media strengths and weaknesses of the client’s competitors;
and an analysis of pre- and post-engagement campaign effectiveness.
Immediate Online Marketing Solutions
The online marketing solutions offered through the Risdall
Stimulus Value Package include all or some of the following: keyword
research, Web analytics review, Web site audit, search engine ranking
report and competitive search landscape audit.
“Now is a time of opportunity, not a time to pull back,” said
Risdall. “We want to do our part to ensure that America recovers
successfully.”
More information on the Stimulus Value Package is available at www.risdall.com/stimulusvaluepack.
About Risdall Marketing Group
Founded in 1972, Risdall Marketing Group has annual capitalized
billings of $190 million in 2008 and over 80 employees. Headquartered in
New Brighton, Minn., Risdall is heralded as one of the oldest and most
successful agencies in the Twin Cities market and is recognized
nationally for its leading-edge interactive marketing capabilities. The
full-service agency embraces an integrated approach offering marketing,
advertising, public relations, promotion and collateral development,
traditional and interactive media, research and fundraising
capabilities. According to the 2008 Twin Cities Business Annual
Business Information Guide, RMG is ranked as the largest Web
developer, fifth largest PR agency and the seventh largest advertising
agency in Minnesota. For more information, visit www.risdall.com.
John Risdall
Risdall
Marketing Group
651.286.6702
john@risdall.com
Brant Skogrand, APR, MBC
Risdall
McKinney Public Relations
651.286.6729
brant@risdall.com
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