Risdall McKinney Public Relations to Promote “Vatican Splendors” at the Minnesota History Center
NEW BRIGHTON, MINN. (Sept. 10, 2008) – Evergreen Exhibitions, the company bringing the “Vatican Splendors from Saint Peter’s Basilica, the Vatican Museums and the Swiss Guard” exhibit to The Minnesota History Center, recently hired Risdall McKinney Public Relations (RMPR) to facilitate media relations for the exhibit’s last stop on its three-stop U.S. tour.
“Vatican Splendors” features approximately 200 works of art and historically significant objects, many of which have never left the Vatican. Two pieces will be uncrated at a press conference on Sept. 18, followed by a media tour on Sept. 25 and officially opens to the public Saturday, Sept. 27.
“This exhibition is about art, history, culture and the Church’s legacy over the last 2,000 years,” said Mark Greenberg, president of Evergreen Exhibitions. “The Vatican has made a profound impact on culture throughout the centuries by commissioning, collecting and preserving historical objects and art. ‘Vatican Splendors’ is a moving tribute to an exquisite assemblage of art and objects associated with the papacy and the historic institution of the Vatican.”
Together with Evergreen Exhibitions and The Minnesota Historical Society, RMPR has developed key messaging and has secured several media appointments through its interactive media kit distribution. Throughout the exhibit’s run, RMPR will facilitate media relations, continue to implement the strategic plan and help wrap up the exhibit’s tour.
“The ‘Vatican Splendors’ exhibit is a once in a lifetime experience – offering a rare insight into one of the largest and historically relevant collections of art,” says Rose McKinney, president of RMPR. “We are delighted to debut the exhibit at The Minnesota History Center and help drive awareness and ticket sales.”
“Vatican Splendors”
Vatican Splendors is organized and circulated in conjunction with the Governatorato of the Vatican City State. The exhibition is produced by Evergreen Exhibitions in association with the Minnesota Historical Society. Objects in the exhibition are on loan from the Office of the Liturgical Celebrations of the Supreme Pontiff, the Congregation for the Evangelization of Peoples, the Vatican Museums, the Reverenda Fabbrica of Saint Peter, and the Apostolic Floreria. Additional objects are on loan by the Papal Swiss Guard and private collections.
The Minnesota Historical Society
The Minnesota Historical Society is a non-profit educational and cultural institution established in 1849 to preserve and share Minnesota history. The Society tells the stories of history through museum exhibits developed by the Society, traveling exhibits from other museums and organizations, extensive libraries and collections, historic sites, educational programs and book publishing.
Evergreen Exhibitions
Evergreen Exhibitions is a world leader in providing high quality, state-of-the-art exhibitions in collaboration with more than 200 leading museums and research institutions in the United States and internationally.
About Risdall McKinney Public Relations
Risdall McKinney Public Relations, a division of Risdall Marketing Group, LLC, is an integrated, marketing-oriented PR agency headquartered in New Brighton, Minn. With 2007 billings of $3.8 million, the agency is ranked as the seventh largest PR firm in Minnesota and is number 182 among the top 250 global firms ranked by the Holmes Report. Its client roster includes local, national and international work for business-to-business and consumer accounts, among others. Visit www.risdallmckinneypr.com for more information.
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