Agency News

Risdall Advertising Agency Interactive Ranks First in the World

NEW BRIGHTON, MINN. (Sept. 16, 2008) – The Web Marketing Association (WMA) honored Risdall Advertising Agency Interactive (RAAi) for outstanding Web development by awarding it 29 WebAwards - the most ever by a single agency in a WebAward competition. Interactive agencies and Web site marketing departments from more than 47 countries around the world entered the annual competition.

“With over 2,000 entries in 96 different industries, the recent group of award-winning sites is a true testament to the quality and consistency of our work as well as our ability to excel at producing sites for a variety of industries,” said Ted Risdall, chairman of RAAi. “For the last four years, we’ve won more WebAwards and Webbies than all of the other Minnesota Web vendors combined – which are the only two international competitions based on merit.”

RAAi also received the Top Agency Award, which recognizes the agency’s consistent and outstanding Web development and design capabilities. Among the RAAi Web sites honored, it received the “Best B2B Web site” and several “Outstanding Awards” for The Occasions Group. Other top winners include Envelop Gun Cases, the Minneapolis Rotary Club, Vision-Ease Lens, and the Minnesota Medical Association.

“During the past years, we’ve been pitted against the best of the best and we continue to perform well in a variety of industries because of the sophisticated feedback we receive from the Web Marketing Association judges,” said Joel Koenigs, president of RAAi Technology. “Other award competitions choose their winners based off of gimmicks and appearance, but the WebAwards are based on a refined group of criteria.”

Each WebAward entry is reviewed by three judges and judged on design, innovation, content, technology, interactivity, navigation and ease of use. RAAi was second place in the world with 18 awards in 2007.

The following is a complete list of RAAi’s award-winning Web sites in 2008. In addition, you can visit the WebAward Web site and search “Risdall.”

• Risdall Advertising Agency – Advertising Standard of Excellence
• Metro North Chamber of Commerce – Associations Standard of Excellence
• Rotary District 5950 – Associations Standard of Excellence
• AbeTech– B2B Standard of Excellence
• Atek Companies – B2B Standard of Excellence
• The Occasions Group – Stratford Hall division – Best B2B Website
• Nationwide Fixtures Installation – Construction Standard of Excellence
• WallpapersPlus – Consumer Goods Standard of Excellence
• Endura Financial Federal Credit Union – Credit Union Standard of Excellence
• Gareth Stevens – Education Standard of Excellence
• Food Perspectives Inc. – Food Industry Standard of Excellence
• Vision-Ease Lens – Health Care Standard of Excellence
• Minnesota Medical Association – Health Care Standard of Excellence
• About Heart Defects – Health Care Standard of Excellence
• Cocolapalm Resort – Hotel and Lodging Standard of Excellence
• Solbrekk Business Technology Solutions – Information Services Standard of Excellence
• Spanlink Communications, Inc. – Information Services Standard of Excellence
• Direct Marketing Group – Marketing Standard of Excellence
• Envelop Gun Cases – Outstanding Website
• The Occasions Group – Brookhollow division – Outstanding Website
• The Occasions Group – Greenwoods division – Outstanding Website
• Minneapolis Rotary Club – Outstanding Website
• Twin Cities Originals – Restaurant Standard of Excellence
• GreenBack Street – Shopping Standard of Excellence
• Dream Fit – Small Business Standard of Excellence
• Manny’s Limos – Small Business Standard of Excellence
• Hutchinson Technology – Technology Standard of Excellence
• P2 Aviation Technology – Technology Standard of Excellence
• The four snowmobile OEM’s –Arctic Cat, Polaris, Skidoo and Yamaha – Toy & Hobby Standard of Excellence

About the WebAwards

Now in its 12th year, the WebAwards are the premier annual Web site competition that honors the best sites in 96 industries while setting the standard of excellence for all Web development.

About Risdall Advertising Agency Interactive

Risdall Advertising Agency Interactive is a division Risdall Marketing Group. Founded in 1972, Risdall Marketing Group has annual capitalized billings of over $175 million and more than 70 employees in 2008. Headquartered in New Brighton, Minn., Risdall Marketing Group is heralded as one of the oldest and most successful agencies in the Twin Cities market and is recognized internationally for its leading-edge interactive marketing capabilities. The full-service agency embraces an integrated approach offering marketing, advertising, public relations, promotion and collateral development, traditional and interactive media, research and fundraising capabilities. According to the 2008 Twin Cities Business Annual Business Information Guide, RMG is ranked as the largest Web developer, fifth largest PR agency and the seventh largest advertising agency in Minnesota. For more information, visit www.risdall.com

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